HAPPY ZINE DAY!
The Generic Greeting x Guac and Roll zine is now available to order online RIGHT HERE. It includes interviews with some awesome companies doing great things for vegan food, like Club Mexicana in London and Soup Kitchen in Manchester, as well as chats with some of the friends I’ve made on Instagram since I started plastering the #vegan hashtag all over the place.
To celebrate the first issue and to say thanks to everyone that had been involved in putting it together, I wanted to throw a hybrid of a dinner and a party. So my brother Bill and his housemates let us take over their kitchen for a day last week, and we cooked up a huge table of vegan food for everyone to eat until they could eat no more.
As the whole idea behind the zine is to talk about cooking vegan for people that don’t, I wanted to include a few recipes from it, as well as some summer-type staples and stuff people can’t help but eat and come back to 100 times. I got into Manchester the night before after a long day in the countryside, but we managed to get up and ATOM by 8am, and planning a huge chilli and mac-and-no-cheese (it's kind of out of shot but you can see half of it on the hob in the first image!). A lot of the people coming for dinner had worked in some places already cooking great vegan food, so I wanted to make a menu that didn’t cover what they already have to put together every day.
Bill and I hit up Unicorn near his home in Chorlton (of course), and then his local greengrocer, before cooking this whole table of food. It was seriously the best day I’ve had in ages- almost getting smoked out the kitchen by my brother’s scotch bonnet hot sauce, having a few hours to spend putting the chilli together and working on avocado hummus, chimichurri, lemon-pickled radishes and a cheesy roux sauce for the macaroni. Even by my cooking-for-a-family-of-six-standards, I thought I had made a huge amount, but it ALL went.
We spent most of the night on Bill’s roof, sampling the deceptively sweet ginger beer he made, and discussing work on the next few food zines GG will be putting out. The fact that there was only one other vegan there (whassup Joey!) made it an entirely apt launch. It's easy to cook for people that eat the same way as you every day. Persuading meat lovers to forego their usual dinnertime vibe for something plant-based feels like you're doing something good for veganism without brainwashing your mates with quotes/ statistics / shouting loudly (which feels terrible). It was also great to see Joey's face when he realised everything on the table bar the coleslaw was vegan.
I’ve never lived in Manchester but it is ace to have a home-from-home where I can still cook a feast for people you want to talk to all night.
So cheers GG fam, and everyone else that came along: I’ll cook for you any time!
The zine was illustrated, designed and printed by Will Berry, sub-edited by Joey Frances and Rich James, and made possible by Bill Szajna-Hopgood and Rich James, all from Generic Greeting, whose other projects you can find out more about here. Photography all by Paul Chambers.